Stumbled across the SUPERMODULE booth at Renegade San Francisco over the weekend. Absolutely love the simplicity of the graphics, made modern with beautiful use of color. Plus, I'm a sucker for letterpress. Hope to some day to a class on it. They print on on 100% reclaimed cotton paper and are tree-free which makes their products even more attractive. Hurray for being eco!

Finally done with the exterior! Took about 2 weeks to get to this point. Photoshop rendering is very time intensive since shiny objects are not my strength.

The theme started with the thought of applying Japanese masking tape prints and colors. And that is exactly how the design process started, just playing around with layering tapes. While playing with different combinations, I got overwhelmed with options. What I was missing is thinking about the customer and a mood board, which is how I usually start a project. Once those are solid, I can narrow down a direction to proceed.