Explore sole entrepreneurship by founding Tinted Mint, an e-commerce site promoting DIY and craft.
branding
A strong brand name is something simple and memorable, but abstract. Why Tinted Mint? Process starts by jotting down key words that both suit the brand story and represents Patty, the Designer and Creator. The result is a play with one of her favorite colors - minty green. Tinted Mint means a tint/hint of Patty, her design principles and values.
The logo is modified from Helvetica Neue, with a leaf growing off the "m" to reference brand value of eco-friendliness.
The brand stands for Thoughtful Beauty meets Modern Craft and promotes environmental friendliness, multi-functionality and easy DIY.
online store
advertising
Grassroots advertising through select blogs.
hand crafted goods
Techniques include sewing, laser cutting and screen printing. Retailed online and through select craft shows.
custom washi tape dispenser
Main products sold were Japanese washi tapes. These two tape dispensers are made of reclaimed woods and are meant to be a functional and decorative desk top item.
Made in small batches by a craftsman.
